Savannah
Candy Works
The outcome of this project was to find a brand and update the interior as well as its wayfinding system for maximum consumer engagement and experience.
Year
2022
Project
Savannah Candy Works
Category
Experience Design
Wayfinding
Type of Work
Research
Interior Design
Graphic Design
Wayfinding
Brand Identity
Consumer Engagement
Consumer Experience
Collaborators
Caitlyn Stupi
Chen Wang
Jose Menendez
LaQuanius Cutner
Savannah Candy Kitchen has 3 locations within walking distance of one another. The brand was in need of a lift and the team was tasked with finding a more engaging layout and cohesive identity.
In agreeance, the team came up with the problem statement:
Savannah’s Candy Kitchen is a longstanding family-owned enterprise, offering homemade southern confections, packaged candy, and refreshments. Situated in the historic location of River Street, the site’s lack of unique identifiers leaves guests with an insipid brand association during their visit. Through developing a strategy that is experience & brand
identity-driven, Savannah’s Candy
Kitchen can become a destination for reimagining the River Street Sweets/ Savannah’s Candy Kitchen brand in order to meet the client’s and consumers’ desire for an authentic and memorable experience.
The outcome of the project was a renovated storefront, both interior, and exterior that was more engaging for the consumer.
The brand was given a new name and its brand kit of parts was updated to be more modern while still keeping the iconography of its old elements that makes the brand who it is today.
Click the first location plan (first photo) to see the full process book.
