Michael Cinco
This goal of this project was to create a 360 marketing strategy that covered most forms of marketing to consumers to include, but not limited to, AR, NFTs, and social media.
Year
2022
Project
Michael Cinco:
Impalpable Dreams
Category
Public Media Relations Strategy
Type of Work
Research
Brand Strategy
Consumer Research
360 Marketing Strategy
Michael Cinco is a Dubai based designer, originally from the Philippines. He is known for his garments that evoke the feeling of being in a fairy tale.
This project was to think of a way to create a 360-marketing strategy through multiple platforms and touchpoints. The project has Michael Cinco collaborate with Fawaz Gruosi to extend Michael Cinco into the jewelry market.
Marketing was done via AR technology, in which there was an app where customers could design and try on the jewelry. Once completed, the customer could share a photo of them wearing it on social media.
To bring awareness, a dinner party was planned with multiple celebrities who too will be able to take photos and post them on social platforms, garnering enough attention to bring brand awareness to the jewelry market.
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