Apple
The outcome of this project was to take a brand and disrupt the market with an innovative idea.
Year
2021
Project
Apple Car
Category
Brand Extension
Market Disruption
Type of Work
Research
Marketing Strategy
Brand Strategy
Collaborators
Cassidy Webber
Cory Park
LaQuanius Cutner
Zhengyang Lu
Fiverr Industrial
Designer
Apple is an innovative technology company that is constantly upgrading its product to better serve its consumers.
This project required a disruptive idea for a luxury tech brand. The team decided to push Apple to design an autonomous car since rumors were already circulating. Although some articles were unsure if it were to come to fruition, the team went forward with the idea.
Through research into other luxury car brands, the team was able to create a car and intelligently market the brand. Since Apple has a cult-like following, it was easy to market to their loyal consumers.
To introduce the brand to new consumers, the team needed to understand what the push would be for other consumers in order to create an ad that would catch the eye of a new market, much like other auto companies.
