Zara
The outcome of this project is to create a fashion film that is in keeping with the brand's aesthetic and language.
Year
2021
Project
The Spirit of Zara: A Fashion Film
Category
Fashion Film
Campaign
Type of Work
Creative Direction
Logline
Visual Narrative
Consumer Engagement
Social Media Marketing
Copywriting
Casting
Production
Directing
Styling
Operations Planning
Collaborators
Cierra Couch
LaQuanius Cutner
Hima Bindu Manne
Kevin Rose
Nianna McKenzie
Sonja Lark
Ta'Zaeya Jenkins
Yuxian Wang
The team of collaborators consisted of two models outside of SCAD, Nianna McKenzie and Ta'Zaeya Jenkins. Ta'Zaeya was the protagonist who was transported to a holiday party after receiving an invitation from a mysterious figure in a cloak.
After realizing Zara did something similar with children sitting in costumes around a banquet table for Halloween, the narrative seemed fitting for the brand and its community of consumers.
After production, there was trimmed content to be posted on the Zara social platform to entice the customer to shop Zara.
The team utilized the skills they had to make the production come to life with minimal people.
Please click the first photo for the process book.
