Calla & Ivy
This project was based on campaign management. The task was to create a fall bouquet campaign for Calla & Ivy to drive sales and traffic to the website.
Year
2025
Project
Calla & Ivy
Category
Campaign Management
Type of Work
Research
Campaign Analysis
Campaign planning
Budget Analyzing
Brand Building
Strategic planning
Relationship Management
Post Campaign Analysis
Collaborators
LaQuanius Cutner
Imra, Owner
This project was based on marketing, specifically campaign management. The team was responsible for creating a campaign to increase sales and brand awareness.
The analysis of this campaign was most consumers made purchases around holidays. This showed a need to focus campaigns around holidays as that is where most sales are up.
Please click the image for the full
presentation of campaign analytics.
