Calla & Ivy
This project was based on campaign management. The task was to create a fall bouquet campaign for Calla & Ivy to drive sales and traffic to the website.
Year
2025
Project
Calla & Ivy
Category
Campaign Management
Type of Work
Research
Campaign Analysis
Campaign planning
Budget Analyzing
Brand Building
Strategic planning
Relationship Management
Post Campaign Analysis
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Collaborators
LaQuanius Cutner
Imra, Owner
This project was based on marketing, specifically campaign management. The team was responsible for creating a campaign to increase sales and brand awareness.
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The analysis of this campaign was most consumers made purchases around holidays. This showed a need to focus campaigns around holidays as that is where most sales are up.
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Please click the image for the full
presentation of campaign analytics.
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